To create the Maplelea concept, as well as the initial four characters, focus groups were conducted with girls, mothers and community members. Their ideas and suggestions, along with our own research and creativity was used to determine product features and storylines.
A local Canadian artist was commissioned to create the various original sculptures that have been used for the Maplelea characters.
The transformation from clay sculpture to plaster mould to wax sample to copper mould to vinyl doll was a long and painstaking process with extensive checking and refining at every stage.
Extensive research went into the development of each character’s storyline by both in-house staff and commissioned authors. A wardrobe for each character was then developed based not only on current fashion trends, but also the individual character’s interests, lifestyle and fashion preferences. Additional journal pages were created to accompany each outfit.
All designing, sculpting, writing, illustrating and translation has been done by Canadians.
Countless sketches, paintings, and digital images were rendered to develop the journals, logos and packaging. A unique style of artwork was developed for each of the Maplelea Girl characters to use in her journal.
Taryn, Brianne, Alexi and Jenna made their debut in 2003. In 2008 Léonie joined the Maplelea Girls and in 2011 Saila was introduced.
New accessories, pets, doll furniture and clothing for girls are introduced on a regular basis. New Maplelea Girl characters will be added in the future. Suggestions for characters and accessories are always welcomed.
For further information about the making of Saila Qilavvaq, the Maplelea Girl from Nunavut, click here.
