| The Maplelea Story |
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Focus groups were conducted with girls, mothers, and community members to obtain ideas and suggestions for product features and storylines. |
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The doll’s head, arms and legs were sculpted by a local artist. |
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Maplelea™ was sculpted by a local artist. |
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The transformation from clay sculpture to plaster mould to wax sample to copper mould to vinyl doll was a long and painstaking process with extensive checking and refining at every stage. |
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Fashion trends were studied and insights relevant to girls' clothing preferences were gleaned from style magazines, the Internet, the malls, and detailed observation. |
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Countless sketches, paintings, and digital images were rendered to develop the journals, logos and packaging. A unique style of artwork was developed for each of the Maplelea Girl characters to use in her journal. |
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Nearly a hundred initial design concepts were fabricated prior to finalizing the outfit collection for Maplelea™. |
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