Based on the knowledge that toys and books can be powerful educational tools, Maplelea was developed with a primary objective to enlighten and entertain our daughters. Our mission is to make a difference in the lives of Canadian girls by providing dolls and activity products that promote creative play, healthy active lifestyles, and a knowledge and pride of the country we live in.

Through the characters we present, girls come to learn that although Canadian girls are all unique individuals, they share certain values, aspirations and a belief in themselves and their country. Our characters are meant to be both an inspiration to, and a reflection of, Canadian girls from coast to coast to coast.